![]() Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)Ĭhapter 1 Marketing: Creating Customer Value and Engagementġ) Which of the following is NOT an accurate description of modern marketing?Ī) Marketing is the creation of value for customers.ī) Marketing involves managing profitable customer relationships.Ĭ) Marketing emphasizes selling and advertising exclusively.ĭ) Marketing involves satisfying customers' needs.Į) Marketing is building value-laden exchange relationships with customers. Test Bank Principles of Marketing, Global Edition, 17th Edition Philip T.
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